Would you believe it if we told you AFJ3723 was born during a lunch break? It's true! We were taking our usual walk on a trail outside the office building when God gave us an idea to create a brand.
Over time and with constant meetings, we decided to start with a Christian apparel line. We wanted to create pieces that combined edgy styles with the timeless message of the gospel as Jesus Christ himself is the same yesterday, today, and forever.
So what does AFJ3723 stand for? AFJ stands for "All for Jesus." We are doing this for him. The 37:23 in our name is the principle that girds the foundation of our business- it comes from Psalms 37:23 KJV: "The steps of a good man are ordered by the Lord and he delighteth in his way." We hope that you enjoy the pieces we provide to you to help us reach the world and show others that you can be stylish in Kingdom wear!